50240 SMI Tree Planting Scheme (LIFE ON EARTH) Interactive - Flipbook - Page 4
WHO ARE ECOLOGI?
Ecologi empowers businesses to accelerate global climate action. Since partnering
with them in January 2023, we have planted 19,385 trees (accurate as of 25.10.24)
as part of our sustainability journey.
Why do trees matter?
Trees are a natural carbon sink, with
70% of the carbon they store remaining
underground, particularly in the soil. As
trees mature, their ability to store more
carbon increases each year. During
photosynthesis, leaves absorb CO2 and
water, converting them into oxygen, a
process vital for human survival (UNEP,
2024).
WITH SMI’S PLEDGE OUR FOREST WILL
CONTINUE TO CREATE NATURAL SINK
HOLES ON A GLOBAL SCALE.
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